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Stop Wasting Money. Grow Your Business With The Contractors' Edge.
The Contractors Edge Community brings you the tips, tools, and tactic you need to build a profitable business, and dominate your service area.
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With The Contractor’s Edge
- Foundation Repair
- Waterproofing
- Crawlspace
- Remodeling
- Restoration
- HVAC
- Plumbing
- Pest
Hosted by Mike Stiers and Anthony Brown, this is where home-service business owners come to learn what it really takes to win. From smarter sales and data-driven marketing to leadership that builds unstoppable teams, each episode drops an Edge of the Week, plus real, in-the-trenches insight you can use right now. Tune in for strategies on helping you close more jobs, building a better culture, and growing your profit year after year.
We’re giving you the edge, now let’s get to work.
- The Proposal System Contractors Need: Sell Jobs With Confidence (ArcSite)
Are you losing your leads during the proposal process to "a better company?" Or are you losing jobs because you're leaving the homeowner confused on the what, why and how you're going to fix the problem? If the proposal process loses urgency, or creates confusion on why your estimate is a different price, you can guarantee they'll go with the contractor who gives a clearer explanation and an onsite solution. Having a system (or tool) that provides this isn't just an "advantage" to your business, it's a non-negotiable investment for backing up your team/company inside the home. In Episode 25, Mike and Anthony interview Scott Weigel (COO at ArcSite) to break down the proposal system contractors use to match urgency, win homeowner trust, and sell solutions that are clear/easy to understand in complex situations. This process works for foundation repair, waterproofing, concrete leveling, fencing, remodeling, and any trade industry where the sale depends on accuracy, speed, and clarity of why you provide the best solution for the customer. Learn how top contractors: - Close the field-to-office gap that takes time and kills deals - Deliver proposals faster without sacrificing job accuracy - Use visuals to explain complex work and prevent price shopping - Standardize pricing and scope so every rep sells the same way - Roll out new tech without team resistance on using something "different" Scott also shares what ArcSite is launching next (at the upcoming NFRA event), including topography and AI-assisted planning that helps justify scope and reduce the “three different bids, and three different plans” problem homeowners run into when choosing a contractor. Connect with Scott Weigel: https://www.linkedin.com/in/scott-weigel-b588b91/ Watch ArcSite in action for your industry: https://arcsite.pxf.io/c/7329944/3907615/51315 ArcSite Special Offer: Sign up for the estimate tier, and get a FREE Ipad per annual membership ($350 value) Connect With The Contractors’ Edge Hosts: Mike Stiers: https://www.linkedin.com/in/michaelstiers/ Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/ Partner of Greenbaum Stiers Strategic Marketing Group The marketing and growth solution for contractors and business owners looking to grow year after year with consistent lead generation, and proven systems. Learn more: www.greenbaumstiers.com Podcast Sponsored By: Snoball (The referral engine for contractors) Some contractors have 6 figures ($$$) worth of unsold opportunity sitting in their CRM. You work hard to earn those customers, and even harder to make them happy. But momentum can end after the job. Snoball turns your relationships into referrals, reviews, and repeat business. When new customers come in, you get to watch the revenue compound. The best part? It's all done for you. Watch The Snoball effect, Get A Demo: https://snoball.com/info/thecontractorsedge Visit The Contractors’ Edge Website: www.yourcontractorsedge.com
- Best Contractor Advice of 2026: More Profit, Fewer Mistakes
If you want more profit in 2026, stop treating “more leads” like the only answer. In Episode 24, Mike and Anthony recap the best contractor advice so far this year, pulled from our Q1 conversations and the patterns we keep seeing across home services. Costs are still weird, competition is real, and trust is harder to earn. But the market is expanding in a lot of regions, which means the opportunity is there if your systems are tight. This episode is about making more money while making fewer mistakes that cost you revenue: - Why “sales is for the show, production is for the dough” is not a quote, it’s mindset. - How small efficiency gains change your bottom line fast (and why most contractors ignore them) - Taking the right approach with crawlspace jobs that will keep you clients long term - Where homeowner trust usually fails, and how to fix it when competing for jobs - How to stop buying leads while leaving referrals and repeat business sitting in your CRM - A simple follow-through system that turns past customers into your next booked job Get The Contractor Growth Playbook: ($99) Know the exact KPIs successful contractors track. Identify your bottlenecks. Access our contractor growth plans built for each revenue level. Stop wasting money, and start growing your business: https://yourcontractorsedge.com/growth-playbook Connect With The Contractors’ Edge Hosts: Mike Stiers: https://www.linkedin.com/in/michaelstiers/ Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/ Partner of Greenbaum Stiers Strategic Marketing Group The all-in-one marketing and growth solution for contractors and business owners looking to make more profit and get consistent leads. Learn more: www.greenbaumstiers.com Podcast Sponsored By: Snoball (The referral engine for contractors) Do you have six figures of unsold opportunity sitting in your CRM? You've worked hard to earn those customers, and even harder to make them happy. But that momentum stops after the job. Snoball turns those relationships into referrals, reviews, and repeat business. When new customers come in, you get to watch the revenue compound. The best part? It's all done for you. The Snoball effect: https://snoball.com/info/thecontractorsedge Visit The Contractors’ Edge Website: www.yourcontractorsedge.com
- The Atmox Advantage: Win More Jobs + More Profit in Crawl Spaces With Myriam Breedlove
If you do crawl space encapsulation, moisture control, or basement waterproofing, you already know the industry has strong opinions on the best way to approach homeowner problems. In this episode, Mike and Anthony sit down with Myriam Breedlove, President and Owner of Atmox, to break down what actually matters in crawl spaces: how different air conditions affect crawl space moisture, why dew point matters more than humidity alone, and how contractors can deliver a smarter system that homeowners understand and pay more for. We also get into the business side: where contractors leave money on the table in crawl spaces, how to sell (good/better/best), and why recurring maintenance plans can turn your work into reliable revenue. Who should watch this episode - Crawl space, basement waterproofing, and foundation repair contractors who want to secure jobs based on knowledge and product advantages vs competing on price. - HVAC, pest, and mold/restoration companies who keep seeing moisture problems under homes and want a smarter fix than “just add a dehu.” - Any contractor in a humid or seasonal climate who wants to understand when outside air helps vs hurts for a more comprehensive homeowner solution. - Owners and sales teams who want a good/better/best upgrade to raise their crawl space average ticket and profit. Special Guest Myriam Breedlove: Connect on LinkedIn: https://www.linkedin.com/in/myriam-breedlove-31941b5/ Website: https://atmox.com/ The Contractors Edge Growth Playbook is the step-by-step blueprint to break through your next revenue ceiling and build a scalable machine (KPIs, lead flow, conversion, and team systems). Grab it here: https://yourcontractorsedge.com/growth-playbook Connect With The Contractors’ Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored By: Greenbaum Stiers Strategic Marketing Group The all-in-one marketing and growth solution for contractors and business owners looking to create predictable leads and revenue. Learn more about our services and approach at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com Visit us LIVE at The NFRA Annual Conference: https://foundationrepair.org/nfra-events/35-260623/main
Get The Business, Marketing, & Industry Solutions You Need
Contractor Pro Tip: You can’t fix what you don’t measure.
If you want consistent growth, you have to take control of your numbers. Track your weekly KPIs, cost per lead, lead-to-appointment rate, close rate, and average ticket to see what area needs the most attention. What gets measured gets managed, and what gets managed gets profitable.
The contractors dominating their markets aren’t the ones working harder, they’re the ones making decisions from data.
Meet the Voices Behind The Contractors’ Edge
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Anthony Brown, co-host of The Contractor’s Edge and Senior Business Growth Strategist at Greenbaum Stiers Strategic Marketing Group. This show means a lot to me because it gives me a chance to reach beyond the clients I work with every day and help more contractors take control of their growth. I’ve seen too many great operators spin their wheels, not because they can’t sell or don’t know their trade, but because no one ever taught them how to build a marketing system that actually works. That’s what this podcast is about. It’s built for the people who get their hands dirty and don’t have time for guesswork.
We talk about what really moves the needle, like getting your phone ringing with the right kind of leads, closing more jobs, and turning your marketing from a guessing game into a growth engine. My goal is simple: to help contractors win with clarity, confidence, and a plan that finally makes sense. If it helps you run tighter appointments, close more jobs, or finally take control of your marketing, then we’ve done our job.
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Why Listen To Us?
Together, with the help of our expert marketing team Greenbaum Stiers Strategic Marketing, we’ve helped home service companies across the US apply personalized marketing strategies, branding and lead generation tactics that grow their business year over year.
Whether you’re a $3M or $40M company, The Contractors’ Edge Community is designed to help you build a profitable home service business, while having a positive impact on your service area.
This isn’t just a podcast. Its a network of industry leaders and trusted partners who understand contractor businesses from the inside out. We get your world, and these are the resources you need to win it.
Why KPIs Are the Backbone of Contractor Marketing
Discover the essential KPIs for contractors. Learn how to track, measure, and grow your business with data-driven marketing strategies.
Why AI in Google Search Matters for Contractors
The digital marketing world is changing fast, and if you’re a contractor or home services pro, in 2026, you can’t afford to ignore what’s happening with Google’s AI.
Real-world insights for contractors who want to grow smarter
From the Mic to the Jobsite
Explore practical articles on marketing, sales, leadership, and KPIs: built from real conversations with contractors and industry experts who know what actually works in the field.
CONTRACTOR PROBLEMS SHOW UP IN PREDICTABLE STAGES
Inconsistent Leads
Low Close Rates
Wasted Ad Spend
Disconnected Systems
Growth Plateaus
Missed Calls/Follow Up
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