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Stop Wasting Money. Grow Your Business With The Contractors' Edge.
The Contractors Edge Community brings you the tips, tools, and tactic you need to build a profitable business, and dominate your service area.
40+ Years Experience
Award Winning Marketing
70+ Clients Nationwide
Get The Business, Marketing, & Industry Solutions You Need
With The Contractor’s Edge
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Hosted by Mike Stiers and Anthony Brown, this is where home-service business owners come to learn what it really takes to win. From smarter sales and data-driven marketing to leadership that builds unstoppable teams, each episode drops an Edge of the Week, plus real, in-the-trenches insight you can use right now. Tune in for strategies on helping you close more jobs, building a better culture, and growing your profit year after year.
We’re giving you the edge, now let’s get to work.
Get The Business, Marketing, & Industry Solutions You Need
Contractor Pro Tip: You can’t fix what you don’t measure.
If you want consistent growth, you have to take control of your numbers. Track your weekly KPIs, cost per lead, lead-to-appointment rate, close rate, and average ticket to see what area needs the most attention. What gets measured gets managed, and what gets managed gets profitable.
The contractors dominating their markets aren’t the ones working harder, they’re the ones making decisions from data.
Meet the Voices Behind The Contractors’ Edge
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Anthony Brown, co-host of The Contractor’s Edge and Senior Business Growth Strategist at Greenbaum Stiers Strategic Marketing Group. This show means a lot to me because it gives me a chance to reach beyond the clients I work with every day and help more contractors take control of their growth. I’ve seen too many great operators spin their wheels, not because they can’t sell or don’t know their trade, but because no one ever taught them how to build a marketing system that actually works. That’s what this podcast is about. It’s built for the people who get their hands dirty and don’t have time for guesswork.
We talk about what really moves the needle, like getting your phone ringing with the right kind of leads, closing more jobs, and turning your marketing from a guessing game into a growth engine. My goal is simple: to help contractors win with clarity, confidence, and a plan that finally makes sense. If it helps you run tighter appointments, close more jobs, or finally take control of your marketing, then we’ve done our job.
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Why Listen To Us?
Together, with the help of our expert marketing team Greenbaum Stiers Strategic Marketing, we’ve helped home service companies across the US apply personalized marketing strategies, branding and lead generation tactics that grow their business year over year.
Whether you’re a $3M or $40M company, The Contractors’ Edge Community is designed to help you build a profitable home service business, while having a positive impact on your service area.
This isn’t just a podcast. Its a network of industry leaders and trusted partners who understand contractor businesses from the inside out. We get your world, and these are the resources you need to win it.
Why KPIs Are the Backbone of Contractor Marketing
Discover the essential KPIs for contractors. Learn how to track, measure, and grow your business with data-driven marketing strategies.
Why AI in Google Search Matters for Contractors
The digital marketing world is changing fast, and if you’re a contractor or home services pro, in 2026, you can’t afford to ignore what’s happening with Google’s AI.
Real-world insights for contractors who want to grow smarter
From the Mic to the Jobsite
Explore practical articles on marketing, sales, leadership, and KPIs: built from real conversations with contractors and industry experts who know what actually works in the field.
CONTRACTOR PROBLEMS SHOW UP IN PREDICTABLE STAGES
Inconsistent Leads
Low Close Rates
Wasted Ad Spend
Disconnected Systems
Growth Plateaus
Missed Calls/Follow Up
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The Contractors' Edge
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