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Stop Wasting Money. Grow Your Business With The Contractors' Edge.
The Contractors Edge Community brings you the tips, tools, and tactic you need to build a profitable business, and dominate your service area.
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With The Contractor’s Edge
- Foundation Repair
- Waterproofing
- Crawlspace
- Remodeling
- Restoration
- HVAC
- Plumbing
- Pest
Hosted by Mike Stiers and Anthony Brown, this is where home-service business owners come to learn what it really takes to win. From smarter sales and data-driven marketing to leadership that builds unstoppable teams, each episode drops an Edge of the Week, plus real, in-the-trenches insight you can use right now. Tune in for strategies on helping you close more jobs, building a better culture, and growing your profit year after year.
We’re giving you the edge, now let’s get to work.
- Get Off the Island: Mentors, Standards, and the Future of Foundation Repair (NFRA) with Jae Wells
Working in foundation repair can make you feel like you’re building a company on an island. There's limited mentorship, standards are lacking, and for a long time, there hasn't been clear training on how to approach jobs or build relationships with homeowners inside the home. In this episode, Mike and Anthony sit down with Jae Wells, owner of American Standard Foundation Repair and current President of the NFRA, to talk about what the association is doing to raise the bar in a growing (and here to stay) industry. Think national/local mentors and community, new education and certification systems, updated standards, and initiatives that can help contractors reduce risk while building a profitable business that feels like a system. If you want to grow your foundation repair company with confidence things are being done right, Jae is shares why the NFRA needs to be on your radar this year. Episode Topics - Why NFRA is pushing standards + better inspection education to support homeowners/trust signals. - Standards and education that will reduce lawsuits and chaos Relationships and NFRA access = companies that will scale faster with fewer mistakes. - What the (June) Oklahoma conference has for owners, sales, and production, plus why sending your team can pay for itself. - Why poly can be a high-margin add-on worth taking seriously Learn more about the NFRA and the National Conference: www.foundationrepair.org Meet Jae Wells: https://www.linkedin.com/in/jae-wells-54123b278/ Owner: American Standard Foundation Repair President: National Foundation Repair Association Jae has spent 17+ years in the trenches across operations, production, sales, and marketing. He’s become one of the strongest voices pushing the foundation repair industry toward a stronger, more standardized future. He’s also a relationship-builder at heart, the kind of guy who makes you want to level up your company after a five-minute conversation. Are you a foundation repair contractor looking to take your business to the next level? Do you want to make more money and increase profitability without being told you need to spend more on marketing? Foundation repair is our bread and butter. With 40+ years of combined experience in this industry, we see the same problems show up again and again: Missed calls. Slow follow-up. Poor lead handling. Unclear KPIs. Inconsistent sales process. Money stuck in unsold opportunities. We built The Contractors’ Edge Playbook to give you a clear game plan you can execute on your own, with our support. Get the clarity you need for less than $100: https://yourcontractorsedge.com/growth-playbook Connect With The Contractors’ Edge Hosts: Mike Stiers: https://www.linkedin.com/in/michaelstiers/ Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored By: Greenbaum Stiers Strategic Marketing Group The all-in-one marketing and growth solution for contractors and business owners looking to make more profit and get consistent leads. Learn more at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com Join The Contractors’ Edge LIVE at the NFRA Event in June 2026: https://foundationrepair.org/nfra-events/35-260623/main
- The Atmox Advantage: Win More Jobs + More Profit in Crawl Spaces With Myriam Breedlove
If you do crawl space encapsulation, moisture control, or basement waterproofing, you already know the industry has strong opinions on the best way to approach homeowner problems. In this episode, Mike and Anthony sit down with Myriam Breedlove, President and Owner of Atmox, to break down what actually matters in crawl spaces: how different air conditions affect crawl space moisture, why dew point matters more than humidity alone, and how contractors can deliver a smarter system that homeowners understand and pay more for. We also get into the business side: where contractors leave money on the table in crawl spaces, how to sell (good/better/best), and why recurring maintenance plans can turn your work into reliable revenue. Who should watch this episode - Crawl space, basement waterproofing, and foundation repair contractors who want to secure jobs based on knowledge and product advantages vs competing on price. - HVAC, pest, and mold/restoration companies who keep seeing moisture problems under homes and want a smarter fix than “just add a dehu.” - Any contractor in a humid or seasonal climate who wants to understand when outside air helps vs hurts for a more comprehensive homeowner solution. - Owners and sales teams who want a good/better/best upgrade to raise their crawl space average ticket and profit. Special Guest Myriam Breedlove: Connect on LinkedIn: https://www.linkedin.com/in/myriam-breedlove-31941b5/ Website: https://atmox.com/ The Contractors Edge Growth Playbook is the step-by-step blueprint to break through your next revenue ceiling and build a scalable machine (KPIs, lead flow, conversion, and team systems). Grab it here: https://yourcontractorsedge.com/growth-playbook Connect With The Contractors’ Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored By: Greenbaum Stiers Strategic Marketing Group The all-in-one marketing and growth solution for contractors and business owners looking to create predictable leads and revenue. Learn more about our services and approach at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com Visit us LIVE at The NFRA Annual Conference: https://foundationrepair.org/nfra-events/35-260623/main
- Demand Is Different in 2026: The Playbook to Win Leads and Market Share
Demand is different in 2026, but contractors who stay intentional (and disciplined), will take market share. In this episode Mike and Anthony recap what their seeing in the home service industry, how it's affecting clients, and how you can get ahead in your business if you play your cards right. Service demand is still there, but the buyer is more cautious, and the contractors who tighten lead management, follow-up, and rehash will continue to win leads and grow year over year while their competitors panic. Learn which operational leaks are slowly killing your ROI (missed calls, slow follow-up, weak objection handling), and why “cheap leads” can end up being the most expensive thing you spend your budget on. If any of these are happening in your business, this episode is for you: - You’re “getting leads” but your schedule is still light. - Your team is letting calls ring 7–8 times, then calling back hours later. - Homeowners are saying “we need to think about it” more often than last year. - Your close rate is sliding and your sales cycle is longer. - You’re tempted to cut marketing or jump to aggregators because CPL went up. Timestamps: 02:10 Lead management is still broken (missed calls, slow callbacks) 06:30 Why call handling is not “easy” (it’s revenue protection) 10:15 Homeowner behavior shift: more hesitation, longer sales cycles 14:10 Do not cut marketing too early (avoid emotional decisions) 17:20 Cheap leads trap + why aggregators hurt ROI 21:00 Do not overreact to short-term dips (headline-driven weeks) 24:00 Fix the sales process for hesitant buyers (education + trust) 27:40 Rehash: the market share lever most contractors ignore 33:10 Staying consistent wins 2026 (stop “day trading” your budget) 37:00 Contractors Edge Playbook: what’s inside + who it’s for 40:10 NFRA Conference plug (June 23-26) + live interviews If demand feels choppier, leads feel inconsistent, and you’re hearing “we need to think about it” more often, the Contractor’s Edge Growth Playbook helps you pinpoint the real bottleneck and fix it with a step-by-step plan. Diagnose the problem (lead diversification, unclear offer and brand, weak website conversion, KPI confusion, and lead and call management leaks) and identify the next right move based on your revenue stage - because what works at $3M does not work at $5M, and what works at $5M breaks at $7M. For $99, less than the cost of another bad lead, you'll have clarity you can act on immediately and a repeatable framework to drive better leads and a better year. Ready to stop the leaks and win market share this year? Get the Growth Playbook now and install the systems that create leads and predictable growth. https://yourcontractorsedge.com/growth-playbook Connect With The Contractors’ Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored By: Greenbaum Stiers Strategic Marketing Group The all-in-one marketing and growth solution for contractors and business owners looking to create predictable leads and revenue. Learn more about our services and approach at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com Visit us LIVE at The NFRA Annual Conference: https://foundationrepair.org/nfra-events/35-260623/main
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Contractor Pro Tip: You can’t fix what you don’t measure.
If you want consistent growth, you have to take control of your numbers. Track your weekly KPIs, cost per lead, lead-to-appointment rate, close rate, and average ticket to see what area needs the most attention. What gets measured gets managed, and what gets managed gets profitable.
The contractors dominating their markets aren’t the ones working harder, they’re the ones making decisions from data.
Meet the Voices Behind The Contractors’ Edge
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Anthony Brown, co-host of The Contractor’s Edge and Senior Business Growth Strategist at Greenbaum Stiers Strategic Marketing Group. This show means a lot to me because it gives me a chance to reach beyond the clients I work with every day and help more contractors take control of their growth. I’ve seen too many great operators spin their wheels, not because they can’t sell or don’t know their trade, but because no one ever taught them how to build a marketing system that actually works. That’s what this podcast is about. It’s built for the people who get their hands dirty and don’t have time for guesswork.
We talk about what really moves the needle, like getting your phone ringing with the right kind of leads, closing more jobs, and turning your marketing from a guessing game into a growth engine. My goal is simple: to help contractors win with clarity, confidence, and a plan that finally makes sense. If it helps you run tighter appointments, close more jobs, or finally take control of your marketing, then we’ve done our job.
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Why Listen To Us?
Together, with the help of our expert marketing team Greenbaum Stiers Strategic Marketing, we’ve helped home service companies across the US apply personalized marketing strategies, branding and lead generation tactics that grow their business year over year.
Whether you’re a $3M or $40M company, The Contractors’ Edge Community is designed to help you build a profitable home service business, while having a positive impact on your service area.
This isn’t just a podcast. Its a network of industry leaders and trusted partners who understand contractor businesses from the inside out. We get your world, and these are the resources you need to win it.
Why KPIs Are the Backbone of Contractor Marketing
Discover the essential KPIs for contractors. Learn how to track, measure, and grow your business with data-driven marketing strategies.
Why AI in Google Search Matters for Contractors
The digital marketing world is changing fast, and if you’re a contractor or home services pro, in 2026, you can’t afford to ignore what’s happening with Google’s AI.
Real-world insights for contractors who want to grow smarter
From the Mic to the Jobsite
Explore practical articles on marketing, sales, leadership, and KPIs: built from real conversations with contractors and industry experts who know what actually works in the field.
CONTRACTOR PROBLEMS SHOW UP IN PREDICTABLE STAGES
Inconsistent Leads
Low Close Rates
Wasted Ad Spend
Disconnected Systems
Growth Plateaus
Missed Calls/Follow Up
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