Contractor
KPI Calculator
Know Your Numbers. Build Your Marketing Strategy. Create Predictable Revenue.
If you run a foundation repair, waterproofing, crawlspace, pest, HVAC, or concrete company, your KPIs are the difference between steady growth and random strategies that drain your marketing/sales budget.
This calculator breaks down what your business needs to hit your revenue goal by reverse engineering your numbers:
This is the same KPI chain we use to forecast revenue and fix breakdowns in areas like your marketing budget, call center, and sales team performance.
Leads needed
Appointments set
Appointments run
Sales
Projected revenue
Marketing budget
ROAS
Marketing %
Show JSON summary
Built for specialty trades who want to compete in any market
- Foundation Repair
- Basement Waterproofing
- Crawlspace Repair and Encapsulation
- Pest Management
- HVAC
- Concrete Leveling / Lifting / Repair
Different services, same must know scoreboard. If your KPIs are clear, growth becomes predictable.
Cross check your KPIs with our team of home service marketing experts, or access our contractor growth playbook built for contractors and owner/operators who want the exact roadmap for growing their business by 30% year over year.