Marketing Strategy, KPIs & Coaching for Basement Waterproofing Contractors

The homeowner has an urgent foundation problem. Your team knows they can provide the solution. Why are you waiting two weeks for an engineering plan?  Time kills urgency, and time is money for foundation repair businesses. Every additional day a homeowner waits is more time to reconsider the project, delay the repair, or find another contractor who can move faster. In Episode 31 of The Contractors’ Edge, Mike Stiers and Anthony Brown sit down with Scott Wyssling and Heath Harpster of Wyssling Consulting to discuss how the right engineering partner can help foundation repair contractors match homeowner urgency, install faster, stay within budget, and protect their margins. Wyssling Consulting is able to provide foundation repair plans within a 24-to-48-hour turnaround once the required project information is received. But their speed is only part of what matters with choosing the right engineering firm.  A strong engineer should look beyond the visible damage, and helps you fix the complete problem so it does not come back to bite your business six months later. Tune into this episode for:  - Why 2 week engineering delays can cost you urgent jobs - How Wyssling provides foundation repair plans within 24 to 48 hours - What to consider when choosing the right engineering firm - What your team should provide for the fastest turnaround - How clear photos, measurements, and site plans keep projects moving - How Wyssling’s in-house CRM supports faster communication - Why root-cause engineering can prevent callbacks and warranty expenses - Why engineers need strong relationships with foundation repair companies Episode 31 Timestamps 07:17 When contractors involve engineers too late 08:26 How engineering delays disrupt production 12:16 Wyssling’s 24-to-48-hour turnaround 14:53 What contractors should provide for faster plans 16:27 How Wyssling’s in-house CRM speeds up the process 19:44 The rotting rim board that revealed a bigger problem 24:14 Preventing callbacks and warranty expenses 27:58 What callbacks actually cost your company 33:08 How to evaluate an engineering firm 35:38 Engineering red flags contractors should watch for 45:10 Three takeaways for contractors Your Contractor Homework Before sending your next project to an engineer, make sure your team provides clear photos of the damage and surrounding conditions, accurate measurements, and a detailed site plan created in ArcSite or similar software - and then see how fast they give you detailed plan that expands into the root cause. Connect with Mike or Anthony on Linkedin: 👉 https://www.linkedin.com/in/michaelstiers 👉 https://www.linkedin.com/in/anthony-brown-419009106 Connect with Scott Wyssling: 👉 https://www.linkedin.com/in/scott-wyssling-5b2aa77 Connect with Heath Harpster: 👉 https://www.linkedin.com/in/heath-harpster-pe-p-eng-54033147 Learn more about Wyssling Consulting: 👉 https://www.wysslingconsulting.com/ Learn more about The Contractors’ Edge: 👉 https://yourcontractorsedge.com/ Subscribe for more contractor-focused tips, tools, and tactics designed to help you build a stronger, more profitable home service business.

Marketing becomes confusing when you don't know your numbers or which platform is best to grow your home service business. Should you invest more in Google Ads? Increase your LSA Budget? Expand your service area? Try Meta? Send emails? Change your offer? The answer depends not only on your company’s current position in the eyes of the homeowner, but also on your strategy, budget, and internal team’s ability to manage lead flow. In Episode 30, marketing experts Mike Stiers and Anthony Brown clear up the confusion by sharing the exact benefit of each platform contractors need to consider, and when to pull the trigger on execution. Whether you need more leads, or you're looking to grow your local footprint - learn how your business goals, available demand, services, market, capacity, and revenue targets all impact the strategy. Episode 30 Timestamps 01:24 How homeowners move through the buying process 02:08 The role of Meta 02:55 Google Ads, LSA, SEO, and Google Business Profile 06:06 Which marketing platform is best? 08:13 Why copying competitors is not a strategy 10:34 How marketing channels work together 11:28 The mistake Mike made when cutting brand advertising 15:32 Why cost per lead can send you in the wrong direction 19:49 Where to invest an additional $5,000 or $10,000 22:34 Creating revenue from estimates already provided 26:35 Three common contractor marketing situations 28:13 What to do when you cannot connect marketing to revenue 30:11 When owners should stop managing marketing themselves 33:45 Your contractor homework Your Contractor Homework Write down every marketing channel your company pays for. Then identify: The job it is hired to do Whether it captures, creates, or monetizes demand What success looks like How it connects to appointments, sales, and revenue If nobody can explain why a channel exists or what success looks like, reconsider the strategy before investing another dollar. Need help identifying the right marketing mix for your home service company? Connect with us for a free coaching call: 👉 https://yourcontractorsedge.com/#form Subscribe for more contractor-focused tips, tools, and tactics designed to help you build a stronger, more profitable home service business.

Your brand sets the tone for everything. It's what the homeowner believes about your company before the sales process, and remembers about you once the job is done. In Episode 28 of The Contractors’ Edge, Mike Stiers and Anthony Brown share how contractors can build trust before the first call, create a more consistent homeowner experience, and make every marketing dollar convert easier. They also share a 6-Point Contractor Brand Audit for business owners and marketing professionals in foundation repair, basement waterproofing, crawl space encapsulation, pest control, HVAC, plumbing, remodeling, concrete, and more. 6 Point Audit Ask yourself the following questions: 1. Website: Does your homepage quickly explain who you help, what problem you solve, where you work, and why homeowners should trust you? 2. Google Business Profile: Do your photos, reviews, services, and updates match the company you claim to be? 3. Ads and landing pages: Do they sound different from your competitors, or could another contractor paste in their logo and run the same message? 4. Call handling: Does your CSR sound like part of the company, or like somebody simply trying to survive the phone? 5. Sales and estimate process: Does the rep reinforce the promise made online? Is the estimate clear, professional, and easy to understand? 6. Jobsite and follow-up: Do the truck, uniform, communication, cleanup, review request, and referral ask match the original promise? If one of these areas feels disconnected, it can break the entire process. Tune in to the full episode for: - Why your brand is more than logos, colors, trucks, and uniforms - How your website, Google Business Profile, reviews, CSR, sales rep, and jobsite experience all shape all the sale - Why generic contractor messaging makes you sound like everyone else - How brand voice and tone help homeowners feel more confident choosing you - Why a stronger brand can improve close rate, average ticket, referrals, reviews, and marketing efficiency Not sure if your marketing is on the right track? Book a FREE MARKETING STRATEGY or KPI AUDIT with The Contractors' Edge Team. We’ll help you review your numbers, spot the problems, and identify what needs to happen next. Book your audit here: https://yourcontractorsedge.com/#form Timestamps 00:26 NFRA recap 01:00 Why marketing spend needs strategy 04:30 Why brand matters more in home services 09:24 Good copy vs generic contractor messaging 12:55 Should your brand change as the business grows? 17:20 How customers help shape your brand 18:52 Why every employee affects the brand promise 20:15 The unique fingerprint of your company 25:07 Reviews and feedback reveal your real brand 28:45 Why branding improves lead generation 32:11 How trust improves close rate and average ticket 36:10 The six-point contractor brand audit 40:34 Why the full customer experience has to feel like one company Connect With The Contractors’ Edge Hosts Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Partner of Greenbaum Stiers Strategic Marketing Group The marketing and growth solution for contractors and business owners looking to grow year after year with consistent lead generation, and proven systems. Learn more: www.greenbaumstiers.com Podcast Sponsored By: Snoball (The referral engine for contractors) Some contractors have 6 figures ($$$) worth of unsold opportunity sitting in their CRM. Snoball turns your relationships into referrals, reviews, and repeat business. When new customers come in, you get to watch the revenue compound. The best part? It's all done for you. Watch The Snoball effect, Get A Demo: https://snoball.com/info/thecontractorsedge Visit The Contractors’ Edge Website: www.yourcontractorsedge.com